Microtrends: The Small Forces Behind Tomorrow's Big Changes
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"The ideas in his book will help you see the world in a new way."-Bill Clinton"Mark Penn has a keen mind and a fascinating sense of what makes America tick, and you see it on every page of Microtrends."-Bill GatesIn 1982, readers discovered Megatrends.In 2000, The Tipping Point entered the lexicon.Now, in Microtrends, one of the most respected and sought-after
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